2019 SEASON ART
Client: Darlinghurst Theatre Company
Creative Direction + Design: Evi O Studio
THE BRIEF: A suite of cohesive and engaging images that could sell the theatre's 2019 season. An urban vibe.
THE APPROACH: To create an urban vibe I looked to films like Spike Lee's "Do The Right Thing" and the 1980's breakdancing films like "Beat Street" and "Electric Boogaloo" for their urban surfaces and use of colour. Most of the plays did not have a cast in place, so you have to suggest people but not always show them. That's why I put my hand up for the job, I wanted to create images of ideas rather than anything too literal, and I was clear that I would use humans like props whenever possible. Evi and I designed and painted the sets before shooting everything in my studio.